The Event

Since its first edition in 1998 in the city of Naples, in Italy, the celebration has been held in countries that are far from each other but are united by the same passion: pasta!

The main industries of sector, experts, press and opinion makers will be present.

We have prepared an exclusive schedule, with Brazilian and foreign speakers – such as the expert in the food market Kantha Shelke and the physician nutrition specialist Mauro Fisberg, among other several important names – who will discuss economic, nutritional and cultural issues regarding pasta.

Place: FIESP - Federação das Indústrias do Estado de São Paulo
Address: Av. Paulista, 1313 - 01418-100 - São Paulo-SP - Brasil

Pasta, a global meal and passion!


08:30am - 09:00am
Blocks Speakers Moderator
08:00am - 09:00am
08:30am - 09:00am
ABIMAPI & IPO Alexandre Colombo - President of Advisory Council of ABIMAPI
Paolo Barilla - President of IPO
Ricardo Selmi - President of SIMABESP
Vicente Barros - President of ABIMAPI Pasta Category
Opening video
Pasta is a Global Food
1 Social
09:00am - 10:25am
Chef David Hertz (learn more)
Chef Bruno Serato (learn more)
Christianne Rego - Marketing and Sales Director of J. Macêdo Group
Roberto Bonato Kümmel - CEO of Moinho Arapongas
Pasta break
Opening video
Pasta is a Global Food for Your Health
2 Nutrition
10:55am - 12:30pm
Dra. Sara Baer Sinnott (learn more)
Dr. Mauro Fisberg (learn more)
Dr. Elizabete Wenzel Menezes (learn more)
Dr. Glaucia Pastore (learn more)
Dra. Nevin Sanlier (learn more)
Dr. Dan Linetzky Waitzberg (learn more)
Rogério Tondo - Superintendent Director of Tondo S.A.
Fernando Bocchi - Research and Development Director of M. Dias Branco Group
Opening video
Pasta is Tasty and Feeds the World
3 Marketing
01:55pm - 03:15pm
Domenico Tremaroli - Nielsen Industry Expert (saiba mais)
Francesca Ronca - Coordinator of IPO
A.Kadir Kulahcioglu - TMSD & Murat Bozkurt - MUSAD
Luigi C. Laurenza - General Secretary of AIDEPI
Claudio Zanão - CEO of ABIMAPI
Ricardo Selmi - CEO of Selmi Foods
Paula de Carvalho - Marketing Manager of Vilma Foods
Opening video
Pasta is The Food of Future and Brings People Together
4 Innovation
03:20pm - 04:50pm
Kantha Shelke (learn more)
Marcelo Katsuki (learn more)
Vicente Barros - Country Manager Alicorp Brazil
Maurizio Scarpa - Country Manager of Barilla in Brazil
04:50pm - 05:10pm
ABIMAPI & IPO Alexandre Colombo - President of Advisory Council of ABIMAPI
Paolo Barilla - President of IPO

Exclusive for IPO members

Blocks Speakers Moderator
IPO Annual General Assembly
05:15pm - 06:00pm
IPO Paolo Barilla - President of IPO
Rafaello Ragaglini - General Secretary IPO

Chef Rodrigo OliveiraSommelière Silvia Mascella Rosa


08:00pm - 11:00pm

At the end of day we will prepare a diner with a menu signed by chef Rodrigo Oliveira, who will bring the diversity of national gastronomy which improved the typically Italian food with ingredients from the different regions of our country.

The Chef
Rodrigo has been representing Brazil in several meetings in the most important international events, and, in Brazil, he is continuously developing his education and training, through activities as patron of ETE Carlos de Campos, the presidency of C5 – Centro de Cultura Culinária Câmara Cascudo, participation in the NGO Gastromotiva, in addition to several courses and speeches throughout the country. His new restaurant, Esquina Mocotó, received, in its first year of existence, the prize of best new restaurant of city of São Paulo, among several other prizes.

A Sommelière
Silvia Mascella Rosa is a journalist, professional sommelier and bartender. Specialist in Brazilian Wines, is the author of book "Cartilha Vinhos do Brasil" for IBRAVIN (Brazilian Wine Institute). For the Institute, it has been involved in education about the history and reality of country's wines, with tastings, harmonization and training of teams for bars, hotels, restaurants, sommelier students, gastronomy and wine lovers in Brazil and technical missions abroad. As a journalist specializing in food and beverages since 1994, she was editor of magazine ADEGA (and the first editions of Wine Cellar Guide of Brazil) and Divino Sabores, as well as collaborating with magazines such as Gula, Veja, Claudia Cozinha and Prazeres da Table. In 2012 he won the Vitis trophy of Brazilian Association of Oenology (ABE-RS).

Pasta, a full meal!


Expose your brand to the main companies of sector.

Exclusive Dinner





Travel tickets

Bobs Tour

Designed to charm, making your stay a unique experience.

Designed to charm, making your stay a unique experience.

Designed to charm, making your stay a unique experience.

    Tivoli Mofarrej Tivoli Mofarrej Tivoli Mofarrej

    Promotional price per night for october 22-29: R$ 650,00

    Use the code: WORLDPASTA17 In the field "Corporate / Promotion Code".
    Included: breakfast, internet in the apartment and 5% VAT.
    Payment at check-out.

    Pasta is history, a food that unite people and cultures!